Politeness
can be seen as one of basic guidelines for all human behaviors. It is generally
accepted that politeness is a pervasive feature in human communication. Writing
of business correspondence, as a kind of communication form, should also
observe this guideline.
There are
various kinds of problems you would meet when writing a business trading
correspondence. Have you clearly known about how to solve these problems? Here,
I am about to show the five most important strategies to be comply with the
principle of politeness.
1 Make
apologies sincerely.
It is wise
to write to make apologies sincerely when you fail to meet the trade partner's
requirement or bring inconvenience. It will hurt the reader when receiving an
insincere letter and damage the business relations. The best way to apologize
politely is to tell some good news first and then make sincere apologies or
explanations. Another way to raise the business credit is to apologize before
mistakes are found. If the mistakes are too big, making an apologies face to
face is necessary. This kind of apologizing is more polite, which can be easily
understood by the customers.
2 Proper
compliments to the customers.
According to
politeness principle, writers should praise the partner as often as possible.
It is necessary to praise the credit stand, products and technology. But proper
compliments do not mean flattery or boasting. Too much use of compliments will
also sound impolite and shows a feeling of dishonesty.
3 Showing
hearty gratitude.
In the
business circle, gratitude's should be expressed for the effort the partners
have made and benefits they brought in. However, it is impolite to thank in
advance when the partner has not set out what's in your mind. Thanking in
advance means that the writer takes it for granted that the recipient will do
as they require. It is proper and polite to express gratitude when the partner
agreed to meet your demand.
4 To focus
on the theme.
Time is
money. Business operation calls for high efficiency and fast speed. Business
letters should be written concisely and focus on the main idea. It is a waste
of time and rather impolite to talk about something irrelevant to business
transactions. Besides, that would have a bad effect on the conclusion of the
transaction.
5 Refusal
and show complaint-politely.
What it
conveys is something unhappy, such as refusal of counter-offer, repeat order,
mending the letter of credit and claiming. So the writer should strike a
balance between instead interest and loss of both parties. To save the partner
embarrassment when declining his requirement, it is important to refuse
indirectly, which gives the recipient a feeling of respect and can easily
accept the fact. Here's an example, instead of 15 reduction on underwear, we
suggestion a reduction of 8 on all lines on for US$3.000or more.
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