Over many
months I have read countless articles written by seasoned sign makers,
political consultants and graphic artists providing their opinion as to what
ingredients go into making the perfect, vote getting political yard sign. The "seasonings" that go in the
recipe include a dash of fonts, an array of colors coupled with just the right
size political sign. Combine that with
strategic placement of each sign and "poof" the candidate is
instantaneously recognized as being a serious contender.
That is,
until the candidate wakes up the next morning only to see his perfect political
yard sign surrounded by what seems to be dozens of new political signs resting
right next to his sign and in many cases obscuring his sign. His few hours of fame as a serious contender
flows unnoticed into the sea of political signs. In the South there is a pesky plant called
Kudzu that legend has it that you can see it grow literally see it grow right
in front of your eyes. Stand still at
any street corner and watch the political signs grow and grow and grow right in
front of your eyes.
One fact
remains is that no matter how many yard signs you have unless some notices your
sign, you have wasted your money. They
say that size matters so it is natural as the field gets crowded to go with
bigger signs. And, indeed that may be a
good direction. But before you lay down
your hard earned cash for larger signs close your eyes and visualize your self
proudly standing by your new large sign; your name in lights. Then close your eyes again and visualize what
will be right next to your large sign in only a matter of days. You guessed it. A sign bigger and presumably better that your
brand spanking new sign. And the beat
goes on!
So what is
the ticket?
First, to
recognize that the font you choose, your sign color, the size of your sign and
where you put your sign will not, in short order, be any different...repeat no
different that the host of other candidates.
Second,
unless you have an immense war chest and donors a mile long, you can't win the
battle by playing the game of Let's see who has the most signs. After all, now you have double the amount of
signs crammed along side a dozen other on every street corner in town. 2 = 2 = 100?
Third...and
this is the ticket. Great signs are
eye-catching. "Anyone who is a
hunter, or even played hide and seek as a kid, knows that it's easier to spot
your 'prey' if it's moving."
Movement scientifically causes the eye to move to the source of the
movement. Put simply, if your sign moves,
the voters eye will be drawn to your sign, your name will be recognized and
most importantly remembered when the ballots are cast.
There are
signs that use a hanging sign stake that allows the sign to dance and spin. Try
those in your political campaign and see the difference.
SignThatSpin.com
has indeed revolutionized the political sign business offering an array of
eye-catching signs featuring the SignsThatSpin.com exclusive hanging sign
stakes. The signs are very affordable,
easy to install and will make you name stand out in the crowd. Even in a "sea of signs" you sign
will be noticed.
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